Sustainability, carbon footprint, environmental footprint – all are very attractive and catchy terms tossed about today among industry leaders and followers. If you would like to benefit from pinning one of these designations on your corporate lapel, it is important to be sure that they are real. 

The problem with just saying you are environmentally responsible is that the public are a cynical bunch. Your market take the environment very seriously. To take the designation lightly would do your brand great damage. BUT, if you take the time and address sustainability seriously, you not only take on a leadership role, but you allow your brand to differentiate strategically. 

Developing self-administered compliances based on environmental criteria, then tagging your brand with a custom insignia positions your brand message with genuine value. This works much the same as the Good Housekeeping Seal of Approval and Heart Smart. Your insignia raises the bar in your category and establishes your company brand as a leader. 

Your environmental footprint need not be as hard to discover as big foot in the high country any longer. With a little effort and will power, you too can deliver a powerful green message to your market.